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Our story

We are a research group committed to using our skills, time, and talent to further poetic uses of technology. One of our focus areas is the impact of technology on human psychology.  We have decided to pursue our own vision of technology after years of working for other technology companies.

Poetry labs flower
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Our vision

Our team comprises technologists, neuroscientists, psychologists, and human-computer interaction researchers. Our mission is to take twenty years of research into the impact that technology can have on our well-being, stress, and anxiety, and create an accessible mobile app that can improve mental health for anyone.

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Prof. Oren Zuckerman
Sinor Science Advisor
Founder and Director, IDC Mlab (Media Innovation Lab). The Interdisciplinary Center Herzliya, Israel - Phd - MIT Media lab 

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Eden Offer
Chief Product officer
HCI Researcher with 8 years as product leader
M.A - HCI Researcher Milab
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Udi Lumnitz
Chief technology officer
HCI Researcher with 15 years of leading R&D teams
M.A - HCI Researcher Milab
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Dr. Hadas Erel
Psychology and research advisor
Doctor of Philosophy (PhD), Cognitive PsychologyDoctor of Philosophy
Assaf Genosar
Head of Data and Algorithm
M.S - Machine learning and deep learning with 8 years as ML and algorithms leader.
Noa Rubin
Head of Research
B.A - Math and statistics at the age of 16 with 5 years as research and ML leader
Imagine a world where

technology can serve a higher meaning

Apple app storeApple app store

What are we trying to solve

Are you happy?

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Our method

Tech as therapy

Is technology capable of making us happier?

We are trying to answer that question.We can use technology to train our minds and cognitive skills to deal with stress and anxiety as well as depression.

The purpose of this project is to understand the neurological effects that can occur in our minds when using methods to improve symptoms of depression and reduce stress and anxiety.

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Our values

Human issues over business issues, Ethics of technology over addiction metrics. Do good, make a difference.

Ethics over engagement metrics.

Ethics over engagement metrics.

Use deep research and scientific  methods.

Use deep research and scientific  methods.

Well being as  a way of life.

Well being as  a way of life.

Take full accountability for our actions.

Take full accountability for our actions.

Transparency  & knowledge.

Transparency  & knowledge.

Improve ruthlessly, Deliver with the highest experience.

Improve ruthlessly, Deliver with the highest experience.

Looking to impact 
the world?
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Looking to impact
the world?

We are always looking for talented individuals who believe that it is time to pursue a better future, a better use of technology, and a more effective use of time and effort.

Join us on our pursuit of poetry

Help us build the future of wellness technology